02 · Community · Mobile Product
Support Circle
A peer-support experience designed to help women feel more confident before difficult workplace conversations and negotiations.
The challenge
Many women experience uncertainty or isolation before challenging professional conversations. General social platforms are not designed to offer focused, safe, and encouraging support around confidence-building and negotiation.
Design a warm, structured support experience where users can reflect, connect, learn from shared stories, and prepare for important conversations.
Research & key insights
The project started by identifying where uncertainty, friction, and trust matter most in the experience.
Users need emotional reassurance before speaking up.
Small, trusted communities can feel safer than broad social spaces.
Shared stories and encouragement can strengthen confidence.
From insight to outcome
Problem framing
Persona definition
Experience flow
Product structure
Visual system
Final mobile interface
Design direction