03 · Culture · E-commerce
Lalin
A digital commerce and storytelling experience that brings Iranian ceramic craftsmanship into a contemporary shopping journey.
The challenge
Traditional pottery and ceramic products have strong cultural value, but are often presented without coherent digital storytelling, clear product information, or an easy path to purchase.
Connect Iranian craft with contemporary customers through a warm, clear e-commerce experience that supports storytelling, discovery, and entrepreneurship.
Research & key insights
The project started by identifying where uncertainty, friction, and trust matter most in the experience.
Craft products need cultural storytelling, not only product listings.
Customers need clear material, size, colour, and care information.
The shopping journey should make handmade products feel approachable.
From insight to outcome
Context research
Visual and brand research
Market review
Customer journey mapping
Information architecture
Final responsive interface
Design direction