04 · Product · Hospitality
Café Clay
A ceramic tableware collection that reintroduces Iranian craftsmanship through everyday café and hospitality experiences.
The challenge
Traditional ceramics are often separated from contemporary everyday use. Cafés offer a meaningful social context for bringing craft, ritual, and material culture back into daily life.
Create functional ceramic vessels inspired by Iranian craft traditions and tailored to contemporary café menus, rituals, and hospitality settings.
Research & key insights
The project started by identifying where uncertainty, friction, and trust matter most in the experience.
Cafés are important cultural spaces for everyday social interaction.
Ceramic products need both emotional character and practical usability.
Historical references can feel contemporary through restrained form and material choices.
From insight to outcome
Cultural research
Café-context observation
Concept development
Form exploration
Material and production planning
Final product collection
Design direction